This 12-week online course explores how social media is transforming business and marketing across industries. Designed for flexible, self-paced learning, it fits into even the busiest schedules and can be completed from home or the office.

Rather than focusing only on platforms like Facebook or Instagram, the course emphasizes understanding consumer interactions, the variety of social media channels available, and how to design effective strategies to achieve marketing and business goals. It also covers key aspects of digital marketing, including e-commerce and mobile trends.

By the end, you will gain the knowledge, perspectives, and practical skills to leverage social media’s opportunities and understand its true value for consumers, managers, and organizations.

This certification provides a comprehensive foundation in marketing, designed to equip professionals with the knowledge and skills needed to create value for customers, organizations, and markets worldwide.

The program covers the full spectrum of modern marketing:

• Initiating the Process: Building customer relationships, developing strategies, and creating effective marketing plans with an emphasis on ethics and social responsibility.

• Understanding Buyers and Markets: Exploring consumer behavior, organizational buying, and strategies to reach global markets.

• Targeting Opportunities: Applying marketing research, segmentation, targeting, and positioning to turn insights into action.

• Satisfying Opportunities: Mastering product development, branding, pricing, supply chain management, retailing, and multichannel strategies. The course also emphasizes integrated communications, digital, social, and mobile marketing, as well as personal selling and sales management.

Additionally, participants will gain guidance on planning a long-term career in marketing, ensuring practical application of knowledge in real-world business environments.

• SCPS™ and SCPM™ applicants must be employed at the time of application and have a minimum of one year of business experience. Self-employment in sales, marketing or management qualifies as experience.

This self-study course, offered in English, prepares participants for the SMEI Certified Professional Salesperson exam by focusing on the theme “Partnering to Create Value.” It provides a solid understanding of the principles of sales, including the factors that influence buying decisions and their impact on organizations.

Participants will develop practical sales and business vocabulary while learning how a partnering style of selling creates a competitive advantage and delivers greater customer value. Designed for individuals aiming for high-performance selling, this program equips applicants with the knowledge and skills needed to excel in today’s competitive marketplace.

• SCPS™ and SCPM™ applicants must be employed at the time of application and have a minimum of one year of business experience. Self-employment in sales, marketing or management qualifies as experience.

The Certified Marketing Executive program is designed to prepare participants to sit confidently for the CME® exam while strengthening their expertise as marketing leaders.

By completing this course, participants will:

• Gain a strong understanding of how to implement the marketing function within organizations.

• Evaluate social, legal, political, and ethical considerations in marketing.

• Understand the role of marketing in a competitive, dynamic global business environment.

• Develop strategic and analytical skills to support effective marketing decision-making.

• Enhance digital, written, oral, and analytical communication skills.

• Demonstrate the professional competence, conduct, and quality expected of a marketing manager.

This certification equips professionals with the knowledge and skills to excel as marketing executives and drive organizational success in today’s complex business landscape.

• CSE® and CME® applicants must have a minimum of 3 years business experience, must have profit and loss responsibilities, must manage at least two people and must be employed at the time of application. Business owners with 3 or more years of business experience and professionals at recognized academic institutions in sales and marketing also qualify.

• CSE® and CME® applicants must have a minimum of 3 years business experience, must have profit and loss responsibilities, must manage at least two people and must be employed at the time of application. Business owners with 3 or more years of business experience and professionals at recognized academic institutions in sales and marketing also qualify.