SMEI Certified Professional Marketer



This online course is in English and it prepares you to take the SMEI Certified Professional Marketer certification exam.

-This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.
-A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests.
-This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.

Course registration fee includes one year of access to Connect where you will locate your online textbook, chapter quizzes and interactive exercises.

Individuals who achieve a passing grade of 75% or higher on the certification exam will receive their SCPM credential and a digital badge which can be verified online, plugged into popular social media programs such as LinkedIn and used on email signature.

Learning Method

The online course utilizes an interactive learning experience that will help you apply practical knowledge as you study. 

SCPM Course Outline

Part 1:  Initiating the Marketing Process
  1. Creating Customer Relationships and Value through Marketing 
  2. Developing Successful Organizational and Marketing Strategies 
  3. Appendix A - Building an Effective Marketing Plan 
  4. Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility 
Part 2:  Understanding Buyers and Markets
  1. Understanding Consumer Behavior 
  2. Understanding Organizations as Customers
  3. Understanding and Reaching Global Consumers and Markets 
Part 3:  Targeting Marketing Opportunities
  1. Marketing Research: From Customer Insights to Actions
  2. Market Segmentation, Targeting, and Positioning 
Part 4:  Satisfying Marketing Opportunities
  1. Developing New Products and Services 
  2. Managing Successful Products, Services, and Brands 
  3. Pricing Products and Services 
  4. Managing Marketing Channels and Supply Chains 
  5. Retailing and Wholesaling 
  6. Implementing Interactive and Multichannel Marketing
  7. Integrated Marketing Communications and Direct Marketing 
  8. Advertising, Sales Promotion, and Public Relations
  9.  Using Social Media and Mobile Marketing to Connect with Consumers
  10. Personal Selling and Sales Management 
  11. Appendix B Planning a Career in Marketing
  1. SCPS™ and SCPM™ applicants must be employed at the time of application and have a minimum of one year of business experience. Self-employment in sales, marketing or management qualifies as experience.

Course investment: 

  • SME Member: $625.00
  • General Public: $825.00 
  1. The course must be paid in full before getting access to the online platform.  
  2. You have 360 days to complete the course and pass the exam. 
  3. If for any reason you need to cancel the course before begining, keep in mind that $425 of the total fee are non-refundable. 

For more information call SME Puerto Rico at 787-773-5088 or send an email to [email protected]. SME Puerto Rico is an authorized partner of SME International.