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Customer Satisfaction: A Key Element for an Effective Business Strategy
PDF Presentation from Dr. Forrest V. Morgeson III, Director of Research for The American Customer Satisfaction Index
Publicado el Thu 12 Sep, 2013
por Karina Jové
CSI

In a competitive marketplace where businesses strive to gain and retain customers, being able to evaluate if your company meets or surpasses customer expectations is an important differentiator. Understanding how to measure customer satisfaction with reliable and representative information is vital to monitor and manage your marketing and business strategies. SME Puerto Rico in alliance with Anderson Reasearch and the Sheraton Old San Juan Hotel & Casino presented the seminar: Customer Satisfaction: A Key Element for an Effective Business Strategy with Professor Forrest V. Morgeson III, Director of Research for The American Customer Satisfaction Index.  

For the benefit of those who participate in this event, you can click here to download the presentation: Customer Satisfaction: A Key Element for an Effective Business Strategy

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