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SME Marketing Summit: Reshaping Marketing for the Next Possible
Celebra la Semana de Mercadeo en Puerto Rico junto a SME
Publicado el Tue 24 Sep, 2024
PROGRAMA
| 9:00 AM | Welcome Remarks por Ana Y. Agrelot, presidenta de SME Puerto Rico |
| 9:05 AM | Reconnecting por Angiemille Latorre, Rockstar Facilitator, Button Pusher & Change Maker by Design, Seriously Creative |
| 9:20 AM | Recalibrating Consumer Insights: 2024 Consumer Foresight Study por Beatriz Castro, Founding Partner, Nube Research y Esteban Colón, presidente, Brain Consulting |
| 10:20 AM |
Reimagining growth: How digital and marketing evolve together as one to offer experience as the new innovation proposition por Daniel Rodríguez Serrano, Head of Digital & Tech, KFC Latin America & Caribbean |
| 11:10 AM | Receso de Networking |
| 11:30 AM | Premios a la Excelencia en Mercadeo - parte 1 |
| 12:00 PM | Almuerzo y Rising Star of Marketing Award |
| 1:00 PM | Reality Shows & Media Redefined: Understanding the Puerto Rican Heart por Maripily, Dr. Víctor García, sociólogo y Andrés Claudio, publicista, consultor y profesor. Moderador: José Cancela, presidente, Telemundo Station Group |
| 1:50 PM | Reenergizing por Angiemille Latorre |
| 2:00 PM | Reframing Audiences & Budgeting: Synchronizing Marketing With Business Goals por Pol Rigabert, Digital Director, Havas Costa Rica |
| 2:30 PM | Receso de Networking |
| 2:50 PM | Rethinking marketing for a post-human world: the long-term impact of AI on content, creativity and culture por George Strakhov, Chief Strategy Officer, DDB Europe |
| 3:40 PM | Premios a la Excelencia en Mercadeo- parte 2 |
| 4:40 PM | Networking Happy Hour |
Asegura tu espacio hoy, los eventos de SME Puerto Rico se llenan a máxima capacidad.
