Keynote & Guest Speakers
Ryan Holiday, author of Growth Hacker Marketing
Growth Hacker Marketing: A Primer on the Future of Public Relations, Marketing and Advertising
Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works. In this talk, Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules-critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.
Holiday is a leading media strategist whose campaigns have been studied by YouTube, Twitter, and Google, and covered in Fast Company, Ad Age, and Gawker. Holiday is the former Director of Marketing at American Apparel and the author of Trust Me, I’m Lying, an insider’s look - written in the great tradition of American whistleblowers - about who really sets the media agenda.
His new book, Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, explains the growth hacker mindset and overnight success of companies like Dropbox, Facebook, AirBnb, and Twitter. Porter Gale, Former VP of Marketing at Virgin America, says: "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it."
This seminar is presented by: AT&T