2025 Consumer Foresight Study

High Level Engagement Objectives 

This study aims to capture the evolving values, behaviors, and expectations of the Puerto Rico consumers, seeking to provide actionable insights by forecasting trends for the next 12 months. 

Main Specs

• Digital quantitative study by Nube Research
• N = 1,500 interviews for the general questionnaire
• Representative sample of Puerto Rico’s 18+ population
• Quotas by age, gender, and region of residence within Puerto Rico
• Other Demos:
• Employment Status
• Education level achieved
• Tech-adoption level (Adoption Curve)
• Sources of Income
• HH Income Level
• Special Feature: Qualitative deep dive modules for thematic exploration

 General Study Framework – 2025 Key Topics 

• Emerging Consumer Values:
  • Areas of future personal investment
  • Lifestyle changes
  • Health & Wellness 

• Consumer Purchase Behavior & Trends:
  • Personal economic situation
  • Increased spending on products & services 

• Generational Money Mindset:
  • Defining financial priorities 

• Hybrid Shopping Journeys:
  • New product shopping journey
    • Where to start
    • Evaluation process
    • Decision influencers
    • Final purchase
• Home as a Hub:
  • Investments in home
  • Home “experiences”

• Generational Family Mindset Planning:
  • Family vs career planning
  • Home/Family priorities 

• Puerto Rico as a Residence
  • Leaving Puerto Rico 

• Artificial Intelligence
  • Needs/Wants from AI
  • Barriers to AI

INVESTMENT  

SME Members =  $800

General Public = $1,000

Reserve your 2025 General Study copy here:

Add-On: Custom Category-Specific Module

Your questions. Your data. No one else gets it! 

Gain a competitive edge with custom, category-specific questions tailored to address your unique business needs. This buyer-exclusive feature gives your team cost-effective access to category insights no one else will receive. 

Key Topics: 

• Consumer Purchase Behavior & Trends:
  • Category Changes in Shopping Frequency
  • Category Influencing Factors on Purchasing Decisions
  • Category New Product Trials Intention and Influences 

• Forecasting Needs & Expectations:
  • Category Market Needs
  • Category Potential New Features
  • Impact of Deals & Discounts with Category 

What’s included in this Add-On:

• The opportunity to add 10 to 12 customized questions to create your Category-Specific Module with the assistance of Nube Research’s team 

• N = 500 interviews per Category-Specific Module 

• Access to the General Study findings (Quantitative & Qualitative) 

Category-Specific Module Investment:

• SME Members: $6,000
• General Public: $7,000

Reserve your category before August 29th, 2025:  Category-Specific Module