2024 Consumer Foresight Study

The Sales & Marketing Executives Association of Puerto Rico (SME) has commissioned the 2024 Consumer Foresight Study to Nube Research.  This new study aims to capture the evolving values, behaviors, and expectations of Puerto Rico consumers, seeking to provide actionable insights by forecasting trends for the next 12 months. The general study includes a digital quantitative study comprised of a sample size of 1,500 interviews representative of Puerto Rico’s 18+ population, as well as qualitative deep dive modules for thematic exploration.

For an additional fee, SME offered Brands the opportunity to include Category Specific Questions in areas such as: Consumer Purchase Behavior & Trends, Forecasting Needs & Expectations, and Influence Channels. The category sample size was 500 interviews. If you would like to include Category Specific Questions in 2025 please contact maria.elena@smepr.org. 

KEY TOPICS FOR THE 2024 GENERAL STUDY

• Emerging Consumer Values
  • Prioritizing Future Values
  • Areas of Future Personal Investment
  • Work-Life Balance
  • Lifestyle Changes
  • Health & Wellness 

• Digital Engagement:
  • Digital Engagement and Platform Use
  • Digital Goods
  • Data Privacy 

• Consumer Purchase Behavior & Trends:
  • Personal Economic situation
  • Increased Spending on Products & Services
  • Changes in Shopping Behavior
  • Brand Influence on Purchasing Decisions
  • Importance of Eco-Friendly & Social Responsibility
  • Motivators of New Product Trials and Influences
  • Digital Payments 

• Global Impact & Puerto Rico as a Residence:
  • Impact of Global Events
  • Puerto Rico as a Residence 

• Influence Channels:
  • Media Channel Influence
  • Factors Influencing Brand Engagement

INVESTMENT  

SME Members =  $800

General Public = $1,000

Reserve your copy here: