Abre Convocatoria para los 2021 SME Digital Awards
Fecha: 19 Jan, 2021
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Contacto: Luz Marina Zuluaga
Tel: 787-773-5088 Ext. 304
Through the SME Digital Awards, the Puerto Rico Sales and Marketing Executives Association recognizes best in class technology-based strategies and campaigns developed in Puerto Rico for local and International markets. On a yearly basis, the committee reviews the guidelines in order to incorporate new areas.
For 2021, both local campaigns and campaigns developed in Puerto Rico for international markets, can compete across all the categories:
At the SME Digital Forum participants will select the People’s Choice Award.
The SME Digital Awards are open to all local organizations and individuals such as: startups, technical platforms design firms, digital and advertising agencies, publishers and brands involved in the process of developing marketing, advertising or public relations campaigns running during the qualifying periods of January to December 2019 and January to December 2020. Campaigns or projects that started at the end of 2020 can provide results up to February 2021. If it began in January 2021 save it for 2022! Adaptations of Global Campaigns cannot be submitted.
Winning an SME Digital Award enables your company to stand out from peers in an increasingly crowded landscape and could be what twists the next RFP in your direction.
ENTRY FEE PER CATEGORY
EARLYBIRD ENTRY FEE:
REGULAR ENTRY FEE:
LAST CHANCE ENTRY FEE:
A campaign or project can only compete in a maximum of 3 categories and fees are payable for each category in which an entry is submitted. Fees may be paid by credit card or check, and payment needs to be received before the local Jury starts to review the entries (April 14) or it will be disqualified.
3 COMMON MISTAKES TO AVOID
Best 360º Campaign
Campaigns integrating and using digital as a main campaign component complementing and leveraging the overall 360˚ strategy.
Best Social Media Campaign
Marketing originally designed for social media platforms such as, but not limited to, Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn and YouTube. The Jury will be looking for use of social that, for example, highlights:
Best Social Responsibility Campaign
Non-profit or Corporate Social Responsibility Campaigns, projects or promotions integrating and using digital as the main medium to rally support, communicate with advocates and inspire action.
Best Online Promotion
Campaigns promoting a product, contest or event during a limited period of time (maximum of 2 months) and using digital as the key element for the effort.
Best Mobile Execution
Most creative, innovative and engaging mobile and tablet experience. The Jury will be looking for campaigns or projects that, for example, highlight:
Best UI & UX Designs
The Jury will be looking for best in class projects or platforms that, for example, highlight:
Best Video Execution
The Jury will be looking for the best campaigns that the main asset was a video
Best use of Data
Data fuels performance and in many ways ensure market evolution. We are looking for data driven solutions that helped brands develop new services, improve operational performance, understand competitors, among others. The winning entries are the ones that show that data was the source or outcome of the solution. Special emphasis will be given to strategic and intelligent creative uses of first, second or third-party data in order to drive customer acquisition, retention, engagement or any other defined KPI, aligned to brand objectives.
Best use of Content Marketing
The Jury will be looking for best in class projects or platforms that, for example, highlight:
Best use of Influencer Marketing - New
The category focuses on awarding influencer-based campaigns or marketing programs. Special consideration will be given to effective use of influencer marketing that aligns seamlessly influencer style with the brand identity. Additional importance will be given to how the campaign improves baseline objectives and KPI’s. Broad Objectives: could include social visibility, ROI, engagement, increase market share, follower growth, conversions, creativity, drive sales, traffic or another internally agreed goal.
Best Innovative Business Transformation - New
The category will award businesses who have transformed, or pivoted, their way of making business using technology. Entries submitted should clearly highlight how the business was able to thrive under the “new normal.” Special attention will be given to ideas that helped businesses exceeded expectations by developing new ways of connecting with your audiences and generating successful outcomes. Some of these innovations could include:
People’s Choice Award
On May 13, 2021 at the SME Digital Forum, participants will have the opportunity to select the People’s Choice Award within the 11 Category Winners. The voting process will be electronic.
METRICS AND REPORTING GUIDELINES
The demonstration of a project’s success through metrics reporting will be a key indicator in the evaluation of the entry. In order to present the project’s KPI’s please consider:
Our panel of judges will carefully review and grade each submission on a point system based on the following criteria, as it applies:
Local and International Judges will be selected by the SME President and Digital Committee Chair, and should belong to the digital industry, academia, companies with digital experience, and advertising agencies with digital divisions. However, agency judges will not vote in categories where their clients or their client’s competitors are nominated.
Juror names and their professional background will be announced.
The SME’s Digital Awards Committee will review each entry to corroborate eligibility. A Local Validation Jury will review entries in each category and select the shortlist that will be submitted to the International Jurors for evaluation. The Local Jury Chairperson will be included in the International Jury. SME might assign more than one Jury to evaluate the 2019 and 2020 nominations.
No award will be issued if, in the opinion of the judges, no entry within a given category meets a high standard of excellence.
Both the Local and International Jury reserve the right to reallocate your entry if they feel an alternative category is more suitable. In this case we will contact you.
All entrants will be required to complete an entry template and a one-pager summary, which will be scored by our judges. When the shortlist is announced, campaigns that have been successfully shortlisted will go straight to the International judge’s evaluation.
The following terms and conditions and the decisions of the judges are final on all matters pertaining to SME Digital Awards. By participating in this contest, entrants agree to abide by all federal, state, local, provincial and municipal laws and regulations that may apply. This contest is subject to the laws of the Commonwealth of Puerto Rico.
Though, it is highly recommended to be present at the awards ceremony, Winners of the SME Digital Awards who do not attend will be notified within approximately seven (7) working days after the event.
The SME reserves the right to use and publish entrants' proper names online, in print and in any other media in connection with the SME Digital Awards contest. Acceptance of an award constitutes permission for the SME to use winner's name and likeness and entry submission for educational, advertising and promotional purposes without additional compensation, unless prohibited by law. By entering, participants release and hold harmless the SME, its respective parents, subsidiaries, affiliates, directors, officers, employees and agents from any and all liability or any injuries, loss or damage of any kind arising from or in connection with participation in the SME Digital Awards. Contact information becomes property of the SME and will not be shared with or distributed to any third party.
COPYRIGHTS AND REBRODCAST
Entries submitted become the property of the SME and cannot be returned. The SME retains entries for supplementing presentations to educational institutions, trade groups, advertising professionals and the general public. By signing this declaration each entrant specifically grants worldwide, royalty-free permission for the SME to show or play the entries at award shows, at SME sponsored or produced events, or in any other public or private, offline or online presentation with or without charge whenever and as often as the organizers see fit without compensation to the participants. The participant authorizes for such purpose that the SME use any trademark, animated character(s), animal(s), and merchandised item(s) included in the entries. SME may use entries or license entries or reproduce entries in perpetuity, without payment to participant, non-exclusively throughout the world, for use in telecasts, videotapes, DVDs, the Internet, exhibits, books, TV promotion, pamphlets and other such publications and media now known or hereafter created, including without limitation. Participants will fully defend, indemnify and hold the SME, its affiliated companies, assignees and licensees harmless from any talent or other residual charges due to the release of selected entries or any third-party claims against the SME, its affiliated companies, assignees and licensees resulting from the content of the entries and the intellectual property contained therein. The person submitting the entry form(s) certifies that he or she has full authority to approve the rights granted herein.
Approved by the Board of Directors on January 19, 2021
To submit an entry for this contest please click on the image on top
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