SME Digital Series

SME Digital Series: The Changing Face of eCommerce
Fecha: 26 Aug, 2020
Hora: 10:00 am - 11:30 am
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Lugar: Online Seminar


Contacto: Luz Marina Zuluaga
Tel: 787-773-5088 Ext. 304
Email: mercadeo@smepr.org

SME Digital Series: The Changing Face of eCommerce

The face of retail and eCommerce has arguably never changed faster than it has over the last 6 months.  By some accounts, we have fast-forwarded five years and there is no model for what is happening to the space. Or is there? History provides us with some fascinating models for disruption and, if we want to look for concrete steps on how to predict where eCommerce might go in Puerto Rico, we only have to look at other countries and cultures to find some excellent models to inform our own actions.

Guest Speaker:

Eric Heller, Chief Knowledge Officer at Wunderman Thompson, WPP Center of Excellence for Amazon

Eric Heller has been working online retail since joining Amazon.com in January, 1999. During that time, he has managed critical online marketing programs for Amazon.com, Redfin, Expedia and now leads the largest strategy consultancy for brands and sellers working with online marketplaces like Amazon. The company he founded, Marketplace Ignition, now a core component of Wunderman Thompson Commerce and the WPP Center of Excellence for Amazon.  The company has over 140 years of combined in-house Amazon experience and has helped more than 400 brands manage their Amazon/Marketplace presence.

This session will be in English, more details coming soon. Save the date!!




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