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SME 2013 Conference - Day 1 - Wednesday April 3, 2013

Program

 

8:00am - 6:00pm Registration open

9:00am - 11:30am

Ballroom B

Véronique DescombesConference Welcome Remarks by Véronique Descombes, President - SME

Víctor Rivera Guanín Award - Víctor Rivera, President - Atención Atención

Keynote Speaker

Anibal Cortés

How to Win the War of the Clones - Differentiation is Key for your Brand’s Success – Ballroom B
by Aníbal Cortés, Strategic Planning Director, Y&R México

Presented by: Exterior Media

Differentiation is supported by how a brand is experienced which includes tangible and intangible brand assets. The primary goal of any brand effort has to be setting your product apart from its competitors in order to create brand preference and loyalty.

11:40am - 6:30pm

Ballroom A

SME Networking, Learning & Expo Center

  • Educational sessions at Theaters - Schedule posted in Networking, Learning & Expo Center
  • Exhibits
  • Food Court available
1:00pm - 2:30pm

 

Alberto Flores

Student Chapters Leadership Session:
Marketing, the Ultimate Tool to Guide our Decision Making and Achieve our Dreams
- Ballroom B

 

by Alberto Flores, Supervisor de Operaciones en el área de Salud y Bienestar del Banco Popular de Puerto Rico

The magic behind marketing is simple and yet its power has been influencing humankind for centuries. It can be described as a structured process with the ultimate objective of satisfying others’ needs by adding value.

On the other hand, marketing not only satisfy needs but also play a mayor role on the birth of a 'desire' for someone or something. We will be reviewing important concepts such as the two human driving forces, the emotional 'triad', and other important factors that control our decisions making process.

At the end of the activity, you will be able to better understand and control your emotions and actions, and have a clearer picture on how to achieve your greatest goals in life.

3:00pm - 4:30pm

Simultaneous Sessions (choose one):

Marco Casarín-Junco

S-Mark-IT-ing - Room 208

by Marco Casarin-Junco, General Manager, Microsoft Puerto Rico

La Evolución de las ventas a la mercadotecnia digital y las herramientas, cualidades y líneas de pensamiento necesaria para que el vendedor y ejecutivos de mercadeo sean efectivos y exitosos con la nueva generación de consumidores (Y)

  • Qué significa ser un vendedor en la era de hoy
  • El riesgo de perderse en las herramientas
  • Foco centrado en el Cliente
  • Cómo y porqué venderle a la nueva era generacional de consumidores; “Generación “Y” y “Generación Web”

Mario Dávilahttps://asoft8129.accrisoft.com/smepr/clientuploads/Conference/Nancy Navales.PNG

The Toyota Case Study - Room 209

Mario Dávila
President, Toyota de Puerto Rico

Nancy Navales
Marketing & Planning Director, Toyota de Puerto Rico

One of the most compelling stories of the last few years.

Learn how Toyota de Puerto Rico has thrived through recalls, a tsunami and a weak economic climate.

4:30pm - 6:30pm

Ballroom A

Sé parte de The Ultimate Cocktail en donde socios del SME desfilarán con diferentes tendencias de moda en el mundo corporativo, mientras trabajas en tu “networking”.
¡No te lo pierdas!

at SME Networking, Learning & Expo Center


Networking, Learning & Expo Center Theaters Schedule for Wednesday April 3, 2013 

* Program subject to change

11:40am-12:10pm

VMS
Theater

Mobile Advertising 
Alberto Lugo de INVID

12:10pm-12:40pm

Batanga Media
Theater

Proximity Marketing
Freddie Agrait, COO,Hypermill Marketing Technology

12:40pm-1:10pm

Microsoft
Theater

Faster, Smarter & Productive
Armando Peña, Gerentede ProductoOffice/ Windows, Microsoft

1:10pm-1:40pm

VMS
Theater

The Marketing Secrets of the Billion Dollar Brands!
Milton Olave, Sales and Business Growth Expert

1:40pm-2:10pm

Batanga Media
Theater

Los 3x6 de Internet y las implicaciones en el desarrollo de estrategias digitales
Juan Carlos Samper, Co President Latam, Batanga Media

2:10pm-2:40pm

Microsoft
Theater

Reduzca costos en su negocio usando el Internet
Ing. Eduardo Díaz

2:40pm-3:10pm

VMS
Theater

Cómo manejar las comunicaciones ante un recall de producto
Asociación de Relacionistas Profesionales – Ana María Echenique

3:10pm-3:40pm

Batanga Media
Theater

Are the current advertising trends putting us in Jeopardy!?
Heidi Vidal, ASI Director, Ipsos Puerto Rico

3:40pm-4:10pm

Microsoft
Theater

Incentivos de Ley Empleo Ahora
Eric Boneta, Banco de DesarrolloEconómico

4:10pm-4:40pm

VMS
Theater

Pasos consultivos para una venta efectiva
Alfonso Sanabria, Presidente,Sanabria Events

4:40pm-5:10pm

Batanga Media
Theater

Charla
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